I would have thought that anyone at CBS with any sense of how to run a business would have taken the approach of how the Tylenol poisoning disaster was handled. To this day Tylenol remains an industry leader. They did it by being honest and forthright with the public. Americans hate the cover your *ss mentality of egotistical individuals and organizations. They can accept mistakes and errors if they are owned-up to, responsibility taken and honesty shown. CBS may have been stupid in publishing the memos in the first place but they are dumb beyond belief in perpetuating the lie.
I don't believe UBF leaders have learned anything about America in the ~30 years that they've been here.